Adrian Baillargeon

CLICK HERE TO REQUEST YOUR FREE CHAPTER FROM ADRIAN'S BOOK TEAMS THAT SWEAR

Win without needing all the answers.

Collaborate by sharing skills, knowledge and intent.

As a previous sponsorship manager, I often found myself:

Having few people at work who understood sponsorship. I felt like I had no one to bounce ideas off of, validate my thinking or simply talk shop.
Asking - is there a better way to do this? And - am I doing a good job?
Wondering if I was working with the best agency, media partners or suppliers;
Needing to justify the ROI of sponsorships more than my other marketing colleagues; and
Trying to find the right approach to make the relationship with the rights holder stronger.

Create more clarity and develop stronger relationships.

The Sponsorship Lab for Brands exists for sponsorship managers to talk shop, share learnings, problems, opportunities and sometimes vent about the challenges that come from managing a sponsorship portfolio.

The Lab is exclusively for sponsorship professionals who work for brands that use sponsorships to support their sales, marketing and customer strategies.

2023 Dates
Tuesday, 30th of May

Tuesday, 29th of August

Tuesday, 28th of November

All sessions will run from 9:30 pm-12:30 pm, hosted in Sydney, with participants welcome to join via Zoom.

2023 Annual Membership Fee:

Individual: $1875+GST

CLICK HERE TO SIGN UP FOR YOUR 2023 MEMBERSHIP or contact us at adrian@adrianbaillargeon.com or +61 423 782 970.

What participants are saying

Sharon Green, Sanitarium

I have found the Sponsorship Lab to be the perfect connection point for industry peers conducting marketing activities that include sponsorships, partnerships and relationships. I have not found a better environment for networking and connecting on common topics in this marketing space. Through the Sponsorship Lab I have developed valuabl

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Mark Condon, Suncorp

The "Lab" is so much more than a support group. Adrian provides a space to reflect on the challenges facing our discipline in an environment where performance-based marketing and ROI set the tone for delivering and monitoring sponsorship investment and effectiveness. Adrian is an excellent facilitator structuring and driving the sessions in such a way to draw out those kernels of understanding, the key learnings that can help us all address key challenges we face now or will do soon.”

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Pio Liwanag, Latrobe University

Adrian’s Sponsorship Labs are a great forum to workshop ideas, network with fellow marketers from varying backgrounds, and spark innovative ways to problem-solving. I would highly recommend his sessions to anyone working in the sponsorship space.

Benefits of joining this include:

Three half-day sessions and a 1:1 coaching session with Executive Coach Adrian Baillargeon
Give your stakeholders confidence and validate your decision-making with the information you gain. By knowing what’s happening across other brand sponsorship activities, participants can back their decisions with confidence, knowing they have access to the top thought leaders in sponsorship;
Relevant topics chosen by participants;
A politically free and trusted environment. Participant numbers will be limited to 25 members accepted to ensure strong connections can be made amongst the group;
Ability to share real-life challenges with a professional brains trust. You’ll be in a room with others who ‘get it - and know what it’s like to make the most out of sponsorships;
Solve your problems sooner by seeing how other sponsorship leaders approach challenges; and
Increase your confidence. Share your challenges and approaches with peers from around the country, and stay on top of your game.

Annual Membership Fee:Individual: $1950+GST per annum

If you are interested in learning more, please call Adrian on 0423 782 970 or email him at adrian@adrianbaillargeon.com.

How your company benefits

Higher levels of focus from you. You spend your time on work that matters because your challenges are solved quicker;
Assets and relationships are leveraged better;
ROI delivered quicker;
Best practices can be implemented immediately; and
Skills of the team increase, meaning they are more confident, engaged and less likely to move on.

Annual Membership Fee:

Individual: $1875+GST

If you are interested in learning more, please call Adrian on 0423 782 970 or email him at adrian@adrianbaillargeon.com.

You're not alone. The Sponsorship Lab for Brands is for you.

Brands Who Have Participated

Win without needing all the answers.