The Sponsorship Lab for Brands

Brands Who Participate

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The Sponsorship Lab for Brands

Brands Who Participate

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Helping marketers do better together

Bringing the sponsorship "evangelists" together

Save your spot to the last Lab of the current round


The Sponsorship Lab for Brands - Episode 4 - Melbourne

Tuesday August 20th, 2:00pm-5:00pm 

Location:2 Kavanagh Street, Level 6, Southbank (The Australian Ballet Building) 

Register here


The Sponsorship Lab for Brands - Episode 4 - Sydney

Tuesday August 27th , 2:00pm-5:00pm

Location: TBC, Sydney CBD

Register Here


Note: To give new participants an idea of what the Lab is about, tickets are being offered at a one time introductory offer of $99+GST.  Membership applications for the next round of Labs will ope in September 2019.


The Sponsorship Lab for Brands is exclusively for sponsorship professionals who work for brands who use sponsorships to support their sales, marketing and customer strategies. The labs offers a tight knit group of sponsorship managers to share learnings, problems, opportunities and sometimes just vent about the challenges that come from managing a sponsorship portfolio.


As a previous sponsorship manager at Bupa, I often found myself:

  • Loving the challenge of engaging and driving business outcomes through sponsorships;
  • Having to spend what I felt like was too much time on educating and engaging internal stakeholders on how sponsorships work and their benefits; 
  • Wondering if I was working with the best agency, media partners or suppliers;
  • Needing to justify the ROI of sponsorships more than my colleagues;
  • Trying like mad to keep the business focussed on the agreed objectives of sponsorships;
  • Finding the right approach to make the relationship with the rights holder stronger;
  • Asking myself - is there a better way to do this?  And - am I actually doing a good job? 


If any of these resonate with you, the great news is you are not alone. These challenges are similar across all sponsorship managers. 


Benefits of joining this exclusive community of like minded professionals include:

  • Hear about the topics you want to hear about and when. The agendas and dates of the sessions are set by the members, so we stay relevant at all times. 
  • Ability to share real life challenges with a professional brains trust. You’ll be in a room with others who ‘get it’ - and know what it’s really like to make the most out of sponsorships. 
  • Develop deeper levels of collaboration with a trusted group in a political free environment by meeting regularly throughout the year. 
  • Solve your challenges sooner by seeing how other sponsorship leaders approach challenges.
  • Increase your confidence. By sharing your challenges and approaches with peers from around the country, you’ll know that you are on top of your game. 
  • Validate decision making with your internal stakeholders. By knowing what’s happening across other brand sponsorship activity, participants can back their decisions with confidence knowing they have access to the top thought leaders in sponsorship. 


How your company benefits? 

  • You spend your time on work that matters because your challenges are solved quicker
  • Assets and relationships are leveraged better
  • ROI delivered quicker
  • Best practices can be implemented immediately
  • Skills of the team increase, meaning they are more confident, engaged and less likely to move on


Register now for the final Lab of the current round


The Sponsorship Lab for Brands - Episode 4 - Melbourne

Tuesday August 20th, 2:00pm-5:00pm 

Location: 2 Kavanagh Street, Level 6, Southbank (The Ballet Australia Building)

Register here


The Sponsorship Lab for Brands - Episode 4 - Sydney

Tuesday August 27th , 2:00pm-5:00pm

Location: TBC, Sydney CBD

Register Here




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