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What participants are saying

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Sharon Green, Sanitarium

Pio Liwanag, Latrobe University

Sharon Green, Sanitarium

I have found the Sponsorship Lab to be the perfect connection point for industry peers conducting marketing activities that include sponsorships, partnerships and relationships. I have not found a better environment for networking and connecting on common topics in this marketing space. Through the Sponsorship Lab I have developed valuable relationships with great marketers in a diverse range of industries.

Adrian Baillargeon Sponsorship Lab Marketing Networking Sports Sponsorship Brand Marketing

Mark Condon, Suncorp

Pio Liwanag, Latrobe University

Sharon Green, Sanitarium

The "Lab" is so much more than a support group. Adrian provides a space to reflect on the challenges facing our discipline in an environment where performance-based marketing and ROI set the tone for delivering and monitoring sponsorship investment and effectiveness. Adrian is an excellent facilitator structuring and driving the sessions in such a way to draw out those kernels of understanding, the key learnings that can help us all address key challenges we face now or will do soon.”

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Pio Liwanag, Latrobe University

Pio Liwanag, Latrobe University

Pio Liwanag, Latrobe University

Adrian’s Sponsorship Labs are a great forum to workshop ideas, network with fellow marketers from varying backgrounds, and spark innovative ways to problem-solving. I would highly recommend his sessions to anyone working in the sponsorship space.

Watch below to learn more about the Labs

Participating Brands

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If these resonate with you, you are not alone.

As a previous sponsorship manager, I often found myself:

  • Loving the challenge of engaging and driving business outcomes through sponsorships;
  • Having to spend what I felt like was too much time on educating and engaging internal stakeholders on how sponsorships work and their benefits; 
  • Wondering if I was working with the best agency, media partners or suppliers;
  • Needing to justify the ROI of sponsorships more than my other marketing colleagues;
  • Finding the right approach to make the relationship with the rights holder stronger;
  • Asking myself - is there a better way to do this?  And - am I actually doing a good job? 


The Sponsorship Lab for Brands exists to create a tight knit group of sponsorship managers to share learnings, problems, opportunities and sometimes just vent about the challenges that come from managing a sponsorship portfolio.


The Lab is exclusively for sponsorship professionals who work for brands who use sponsorships to support their sales, marketing and customer strategies. 


2020 Cities and Dates


Sydney
Tuesday February 4th
Tuesday May 12th
Tuesday August 11th
Tuesday November 17th

Melbourne
Thursday February 20th
Thursday May 21st
Thursday August 20th
Thursday November 26th

All sessions will run from 1:30pm-5:00pm. Locations will be finalised soon. 


Annual Membership Fee:

Individual: $1500+GST

Organisation: $1500+GST for initial membership; $1300+GST for each additional membership


CLICK HERE TO SIGN UP FOR YOUR 2020 MEMBERSHIP or contact us at adrian@adrianbaillargeon.com or +614 23 782 970. 

Participating Brands

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Benefits of joining this include:

  • Four half day sessions held in Melbourne and Sydney throughout the year;
  • Topics are chosen by participants so we stay relevant at all times; 
  • A political free and trusted environment. There will only be 15 members accepted in each city to ensure strong connections can be made amongst the group;
  • Validate your decision making with internal stakeholders. By knowing what’s happening across other brand sponsorship activity, participants can back their decisions with confidence knowing they have access to the top thought leaders in sponsorship; 
  • Ability to share real life challenges with a professional brains trust. You’ll be in a room with others who ‘get it’ - and know what it’s really like to make the most out of sponsorships; 
  • Solve your problems sooner by seeing how other sponsorship leaders approach challenges; and
  • Increase your confidence. By sharing your challenges and approaches with peers from around the country, you’ll know that you are on top of your game. 


CLICK HERE TO SIGN UP FOR YOUR 2020 MEMBERSHIP

Annual Membership Fee:

Individual: $1500+GST

Organisation: $1500+GST for initial membership; $1300+GST for each additional membership


If you are interested in learning more, please call Adrian on 0423 782 970 or email him at adrian@adrianbaillargeon.com

Participating Brands

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How your company benefits

  • Better focus from you. You spend your time on work that matters because your challenges are solved quicker;
  • Assets and relationships are leveraged better;
  • ROI delivered quicker;
  • Best practices can be implemented immediately; and
  • Skills of the team increase, meaning they are more confident, engaged and less likely to move on.


CLICK HERE TO SIGN UP FOR YOUR 2020 MEMBERSHIP


Annual Membership Fee:

Individual: $1500+GST

Organisation: $1500+GST for initial membership; $1300+GST for each additional membership


If you are interested in learning more, please call Adrian on 0423 782 970 or email him at adrian@adrianbaillargeon.com.